"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
As featured on: Pro Blogger, Men With Pens, Write to Done, Tiny Buddha, LifeHack, Technorati, Date My Pet, South 85 Literary Journal and other award-winning sites.

Wednesday, February 29, 2012

Black History Month Tribute-Poetry Selection by Henry Jones


BIO:

Henry L. Jones is an African-American poet, activist and visual artist. He is a graduate of Fisk University.
Jones' artwork has been exhibited in galleries, schools, universities, cultural centers and other public institutions throughout the U.S.
He is an honorary member of Poets United to Advance the Arts.

LITTLE BLACK MAN

Hoping this hour
will let me rest
in her strong arms
sleep awhile
across those warm thighs
away from the world

which says
what I am or ain't
what I can or can't
or what I will or won't
be someday

just a few hours
in big momma's arms
& tomorrow I'll run back
to kindergarten

Sunday, February 26, 2012

6 Savvy Tips to Self-Promotions

If you’re like most writers today, you devote a great deal of time penning pieces and devising ways to earn pay for your say.
But, one often neglected aspect of operating a freelance writing business is that of marketing and promotions.

Admit it. You'd much rather be crafting the word than spreading it.
Yet, getting the word out about who you are and the services you offer is key to cultivating new business and staying in the black.

Hope Clark, editor at Funds for Writers shares, “Unless you're already a sales phenomenon due to some quirk of nature or drop-in-your-lap twist of fate, marketing should consume at least ten to twenty percent of your day. Believe me, after twelve years of managing FundsforWriters.com, I've come to realize that when I neglect that arm of the business, regardless of the excuse or urgent deadline, the income falls proportionately. It's a real and clear fact of an entrepreneur's life that you have to toot you own horn on a regular basis. The public expects you to constantly remind them. Otherwise, the public forgets you exist.”

The good news is that today’s scribe has more avenues available than ever before.

With this in mind, here are a few tips and techniques to capitalize on current resources, increase your exposure and your bottom line.

1. Be savvy with a signature line.
The average writer probably sends hundreds of emails over the course of a month. With this very simple and popular form of communication, I’m often surprised at how few people use it to their advantage. Under “mail options” at Yahoo, add a signature line for all your outgoing emails that briefly lists your titles, services and your website. For example, all my emails read: professional blogger, veteran freelance writer and columnist, in addition to a link to my blog. You just never know who might be looking to hire or collaborate.

2. Tap into the power of social media.
Seems everybody who’s anybody has. You’ll find celebrities, business owners, athletes, and even politicians are connecting and promoting their events and projects via Twitter, Facebook and other popular forums. And you should too. It’s free and it’s fun!

3. Guest Blog.
Guest blogging is when a blogger writes an article or “post” and submits it for publication consideration to another blogger’s site. Guest blogging is a great way to put your work and your business before new audiences, and typically pieces are short, (300-700 words); which means that it doesn’t require a large investment of time. I have guest posted at some of the top sites in the Blogosphere. As a result, I have had “followers” to register for my online classes, request guest posts, and contribute to the overall success of my Blog.

4. Testify through testimonials.
Whether you display them on your website, or quote them in your marketing materials, testimonials are a terrific way to share your success stories with others and establish credibility.

5. Consider connecting through cold-calling.
Don’t let cold-calling leave you cold. Though it’s certainly not as popular as it has been decades before, it can still prove effective when done correctly. To ease the jitters, it’s a good idea to write out a general script and practice it beforehand. Be the “little engine that could”.

6. Enter contests.
Not only can you walk away potentially with great prizes and cash, many times you garner increased visibility and more credibility. Take for instance when my Blog ranked as a Top 10 Writing Blog finalist at Write to Done. I got great traffic, offers to do guest posts, and new fans and followers. And you can too.

There are endless ways to toot your own horn. Be creative. Use one or all of these tips to take your business to the next level and realize a great (R.O.I.) return on your investment.

What's yours?


Image:Stock Photo

Monday, February 20, 2012

The Unwritten Rules of Writing-4 Things You Should Know!


When it comes to the writing life, advice abounds.
To illustrate my point, a recent Google search of the term “writing advice” produced over 800,000 entries.

There’s no disputing that some of what’s available is enriching and inspiring for writers of all levels and genres. Between books and online resources, there’s a wealth of wisdom to be had.

Still, it’s the “unwritten rules” that can keep you out of the game. In this business, ignorance is not bliss. What you don’t know can indeed hurt you.

With this in mind, here are four (undisclosed) cardinal rules about the writing life.

1. A contract is not necessarily “gospel”.
How many times have you heard, “Get it in writing?” In theory, contractual agreements serve to protect all parties involved and outline in black and white conditions, payment terms to be honored, and designated due dates.
Expecting payment on the 15th of each month? Don’t be surprised if on the 20th, when you make a follow-up call to the A.P. department of your favorite publication, you’re told, “The check is in the mail.” In writing, as in life, “stuff happens.”

2. Talent is only part of the “success equation”.
If you thought you left politics behind when you left corporate America, think again. Editors, like bosses, have “favorites”. And though personal relationships and alliances should not compromise their judgment, sometimes their “pen pals“ get better assignments or more of them. Or they may be privy to “inside info.” Knowing this, you have two choices in times ahead: deal with it, or become one of them.

3. No matter how much advice you get, some things you’ll have to experience first-hand before you actually “get it“ and appreciate it.
Things like sacrifice and perseverance. It’s kinda’ like parenting. As I reflect on my many years as a scribe, in fact, the words of Charles Dickens come to mind, “It was the best of times. It was the worst of times.”

4. To stay grounded and stay in the black, you must learn to be your own worst critic and your biggest fan. It provides an important balance.
Confidence is needed to be able to withstand repeated rejection and scrutiny. While objectivity is needed to receive fewer rejections and to operate from a position of strength.

Equipped with these insider’s tips, you’ll be on the fast track to success, (minus the stress).

Any of these rules resonate with you?

Thursday, February 16, 2012

Former Fire-fighter Heats up the Literary Scene as Author! A Q &A With Jimmy Gordon


1. Can you tell us a little about who you are and your background?

I would never, in my life, have thought that I would end up writing. I was the kid in the back of class avoiding the gaze of the teacher. I’d shriek when I would come across an essay question in place of the more mild mannered multiple choice option. It took me ten years to get through junior college! When I speak of how I got into writing I like to tell folks I fell into it...literally. I fell of off a train and broke my knee. I needed surgery. I was a professional firefighter at the time. A broken knee and that gig just do not mix. I was to be off of work for quite some time. During a visit to the firehouse the guys asked me what I was going to do with all of my time away, (as if physical therapy wasn’t enough). I had always been an avid reader, for some reason “I think I’ll write a book” popped out. They didn’t think I could do it. Well, to me that was a challenge and one I obviously accepted. I headed home that day, fired up the computer and started typing. That was a little over ten years ago. As of this week I started writing my seventh novel. Since then I’ve been rather active where literature is concerned. I’m on the board of directors for the Chicago Writer’s Association. I head up their Windy City Book Review Program. I’m a panelist for the Clive Cussler Adventure Writers Competition. I’m a mentor for a teen writer, (who by the way will have her first book published shortly). I was also instrumental in getting my hometown’s annual book festival going.
Aside from all of that, I am no longer a firefighter, another injury closed that chapter of my life. I’m now a husband, a father of two, I umpire high school and college baseball and finally, I’m the Den Leader for my little guy’s Cub Scout Pack. That’s about it….

2. Describe your creative process. Do you write everyday?

My creative process? Are you sure you want to know this? It involves martinis! No really, I don’t write every day. Up until my kids started going to school fulltime, which is recent, I pretty much fit writing in wherever I could. My son just entered first grade this year, so for the first time I finally have my weekday hours free. I generally write Monday through Friday now. I use my mornings for errands, exercise and the "honey do" type of things that come along with the marriage.
I write in the afternoons, starting out around lunch. I stop when I need to get my kids from school around three. Once the family has gone to bed I’ll be up on the computer, usually, until one in the morning, sometimes I’ll be writing new stuff, often times I’ll be cleaning up old stuff which is heading to the publisher/editor soon or I’ll be working on marketing the stuff already published. I take the weekends off. I need to catch up on my sleep. During the week I’m up with the kids at seven in the morning and that’s after typing away until one or two. As for the creative part, well, those martinis do help! Many of my ideas just come from the deep dark parts of my mind, I use a lot of things that have happened in my life or I wish had happened. Honestly, that’s a tough question, I just type and stuff pops out. At times I like it and go with it, other times I hit delete.

3. How would you define success as a writer?

That’s not up to me, that’s up to each writer on their own. As for me, and my success, that’s changed over time. At first it was just finishing that first book.
A major success for anyone! Then it was finding people who believe in my stuff enough to publish it, now it’s building an audience, which is really the toughest part. In this day and age it’s tough to get people to shell out $10.00 or $15.00 on a book. I am beginning to venture into the Kindle and Nooks, we’ll see where that goes.

4. What has been your most rewarding accomplishment thus far?

Writing that first book and publishing it, even though the publishing part was a terrible experience. I learned so much.

5. What would it surprise others to know about you?

I think I covered that when I answered question number one. Seriously, it surprises me that I have started writing my seventh novel. I recall finishing number six. I was sitting at a local establishment where I often go to write. My wife works from home a few days a week. When she does, our habits just do not blend and I need to get out of the house, thanks to lap tops and wifi it’s easy to do.
I claim a corner seat at a nearby bar, actually claim it, when I walk in folks move over, kind of cool. It's where I get those martinis I mentioned earlier, don’t get me wrong, I’m not following Hemingway, not that that's bad……but anyway, I finished that sixth novel and I threw it out there on Facebook and it hit me, how in the world did I write six books?
It still amazes me every day. It kind of hit me hard about a month or two ago; I was a judge at a poetry slam. The MC announced me and told the crowd a little about Jimmy Gordon. It was high school kids in the crowd, mostly. When he said I was the author of six novels I heard a few kids in the audience gasp with surprise, a very interesting feeling, a good one too for sure.

6. In your opinion, how has the publishing/writing industry changed in 2012, and how does it impact today‘s writer?

Actually, I recently talked about this in a guest post for a blog. I’ve often read that things change in the publishing industry at a snail’s pace. I have to disagree. In the ten years I’ve been in this business, I have seen the dynamics of this business change, well, dynamically. I think the biggest change has been in self publishing. I self published my first book, and at the time, I found, self published folks were scorned, dragged out into the streets, their backs whipped bloody and their books burned just for asking a book seller to shelf their book, even on consignment! Well now, you have big named folks like Joe Konrath setting the traditional model aside to self publish, not only to self publish but e publish.
I think e publishing will take the book business by storm, whether those big New York publishing houses want it to or not, which obviously, they don’t, but too frickin’ bad, right?

7. Who are some of your favorite authors?

My all time favorite is Bernard Cornwell. He writes historical fiction and let me say THAT MAN CAN WRITE!!!! I am simply amazed at how the words roll out as I’m reading his material. If I were half the writer, I’d be thrilled. I love Christopher Moore, Carl Hiaasen and Clive Cussler. The list of my favorites is long I’d love to list them all, and plug a bunch a who deserve it, but there is one gal named Jennifer Brown Banks…..

8. What‘s the biggest myth you think others have about writing or publishing?

Well, I think my case hits that point the best. Prior to my time in writing, as a reader I always saw writers as something like an introverted PHD sitting in some dark corner of a hipster cafĂ©. But anyone can write, anyone who puts their mind to it and just keeps writing. You’ll get there. As for publishing? Now that’s still a mystery to me. Why they pick to publish one writer over another, who knows?
I know a lot of great writers who should be published but they are not, while at the same time, there’s stuff out there I’ve read that never should have seen the light of day.
It’s a fickle business, what else can be said?

Thoughts? Comments?

Monday, February 13, 2012

The Wonder that was Whitney-Her Legacy and Lessons


It's hard to believe she's gone.
Whitney Houston was larger than life.
This diva touched, inspired and influenced the lives of people from all races, religions, regions, and musical tastes.
Whether dancing to her disco tunes, romancing to the soundtrack of "The Body Guard" (with Kevin Kostner), or embracing the lyrics of "The Greatest Love All" and its celebration of the potential of children, few would argue that she was an amazing talent with an angelic voice.

She was BIG.
In fact, so big that I fear that these words will be insufficient in paying tribute to the wonder that was Whitney.

She had it all. Or so we thought.
She had the beauty of a cover-girl model.
She was rich and worldly-recognized.
She made and broke countless musical records.
She was clever and charismatic. And surprisingly funny.

And yet, she was often reported in the news and frequent tell-tale interviews to have had struggles with substance abuse and a "bad-boy" rapper with a rap sheet.

Despite the good press and bad, one thing's for certain: her legacy and the contributions she made to the arts and the world at large will live on for generations to come.

She will be missed. She will be remembered.

Here are a few lessons I was left with upon her demise.

1. She died at 48. No matter what our age, everyday is a gift. Live each one to the fullest.

2. As creative artists, it's important that we produce and put forth "a body of work" of which we can be proud. Like she did. Once it goes "public" it becomes as much a part of our legacy as family recipes and prized heirlooms.

3. Nobody's life is void of suffering, struggles and pain. Even the rich.

4. Music and literary works have a way of establishing immortality.

5. It's important to let people know how much you cherish them while they can hear the words.

Thoughts? Any Whitney fans out there?

Friday, February 10, 2012

The Ones to Watch in 2012!



My take on top Bloggers!

Imagine an educational system where the same few books are circulated for reading and studying.
Imagine these popular titles being recycled month after month, year after year.
Imagine how limiting this would be in terms of students’ literary landscapes.
How restrictive it would be in terms of embracing and examining different writing styles, voices, untold stories and techniques.
Now, apply this concept to the world of reading Blogs...

To me, a similar principle prevails when it comes to giving exposure to quality Blog sites. Particularly within the writing niche. Maybe it’s just me, but oftentimes, when it comes to the “Top 10 Lists” that are assembled and shared year after year, it seems the same sites are recognized over and over again, leaving little room for other awesome, emerging “talent“.
Of course, this is not to disparage the Bloggers that have been regularly recognized; excellence deserves to be rewarded.

But, in my mind, a Blog doesn’t have to boast thousands of readers, or have a slew of comments, or keep the status quo to qualify as being noteworthy. Nor should it be about a popularity contest.

Quite to the contrary. Quality Blogging, (in my estimation), is defined by the value of the content, the consistency of the Blogger, writing skills displayed, originality, and the ability to connect and “converse” with diverse audiences.

With this being the criteria, here is my listing of the ones to watch in 2012!
These individuals that I consider "must-reads" are on the fast-track to success!
And I’m betting that if you haven’t heard of them before, you’ll be seeing them featured at a site near you soon. Make the rounds and you’ll discover why they’re among my favorites.

DRUM ROLL, PLEASE…AND THE WINNERS ARE:

BRYAN THOMPSON--ELEVATION LIFE.COM Bryan is a master story-teller! He knows the art of conversation. And it shows. He is one of the few Bloggers, that no matter how long his posts are, I will devour Every. Single. Word...for fear of missing something important or life impacting. He’s open, engaging, charismatic and shares lessons on a myriad of creative and personal topics.

GUOYBAS!--With Roland Gilbert. Get up off your butt and succeed is the message expressed by this acronym. Whether addressing relationship principles, sharing motivational thoughts, or providing success strategies, Roland Gilbert is “all that and a bag of chips“. I like that he’s straight forward, no-nonsense and non-apologetic. And you will too.

YES DIVAS CAN COOK!---Ah, yes, a Blog devoted to one of my favorite pleasures--food! Did I mention that when time permits, I dig trying new recipes? In fact, one of my hobbies is collecting recipe books; I have books on everything from crock pot cuisine, to desserts made from chocolate, to soul food spreads, to cooking with wine. Anyhow, here’s a site that seeks to dispel some of the stereotypes of modern-day women not being able to “throw-down “ in the kitchen like our old-school parents and grandparents. Trust, this chick knows her stuff! She’s even hob-knobbed with Nate Berkus. Monique’s mottto is “Old fashioned cooking for the modern super woman!” Stop by and check her out. Her videos are entertaining and easy to follow. Even if you can't boil water, there's hope for you yet!
If you try any of her recipes, be sure to let me know how it comes out.:-)

YOUNGPREPRO ---With Onibalusi, is a site with an array of topics for increasing your traffic and your bottom line. And here’s the clincher…this killer Blogger who boasts a monthly income of thousands of dollars is a teenager!
He has wisdom beyond his years. Not to mention, he has done great guest posts at just about every prominent site in the Blogosphere.

PRINCESS JONES of Diary of a Mad Freelancer---She's true "royalty" when it comes to being funny, fearless and full of opinions! You may not agree with her position on everything, but you can bet your bottom dollar that you won't be bored either. And you'll learn a thing or two about writing, creativity, and making the most of the entrepreneurial lifestyle.

Your turn. Thoughts? Any additions to this list?

Image: Stock Photo

Thursday, February 2, 2012

3 Easy Steps to a Super Blog Post Title!



GUEST POST BY SCOTT HERSH

With the massive amounts of content available at just a click of a button, neither the search engines nor internet surfers will even bat their eye at a blog post unless the title accomplishes its three-fold mission. The three-fold mission of the title is to rank in the search engines, get noticed by readers, and have the readers understand enough about what the post is about to convince them to read it. Likewise, accomplishing the three desired results from the post title requires a three-pronged attack.

Let’s say that you just wrote a blog post which teaches the reader about learning to knit. By applying the following three-pronged approach, we will transform the main subject of the article into a tantalizing title.

SEO Keywords- In order for the search engines to rank your article well requires using the keywords, that people are searching for, in the title of the post. Although keyword research is a skill, in and of itself, you can learn some effective basics pretty easily.

First, using Google’s keyword research tool, “Keyword Tool External,” search for terms that people are looking for that relate to the subject of your post. For examples sake let’s say that you have chosen to include in your title the words “learn to knit.”

Catch the Reader's Eye- The next step is to spice up the SEO optimized keywords with something a little more catchy. In our example, let’s add the words, “Do it for yourself” to the SEO keywords, “Learn to Knit.” Now we have, “Do it for Yourself- Learn to Knit.”

Tell them What is Special about the Post- Once you have caught the reader’s attention it’s time to convince them that your post has something special to offer. One of the things that is special about our “learn to knit” example post, is that it is clear and concise, which makes it a quick way to learn to knit. Let’s emphasize these good qualities by adding on the words “In Ten Minutes or Less” to show the reader that they can benefit from reading our post within a short period of time.

The final title has all elements required for a good blog, and it comes out like this, “Do it for Yourself- Learn to Knit In 10 minutes or Less.” One final rule to uphold is to keep post titles under 70 characters (including spaces), our title is only 55 characters, so that will do just fine.
There you have it- an effective method of combining the needs of the search engines with the needs of the reader, in order to construct awesome blog post titles.

Author Bio:
Scott Hersh is a business blogger for BCAblog.com the official blog of BCA: leaders in merchant cash advances.

Thoughts?